While Semrush managed to estimate the traffic levels for sites with 50,000+ organic visits per month reasonably well, its estimates for sites with lower than 5,000 monthly visits were not accurate at all. This observation is based on some tests I ran, where I compared Semrush traffic estimates against Google Analytics data for websites that I have access to. Now, what’s important to remember about the domain overview statistics provided by Semrush is that while the majority of them are based on hard data, the traffic figures are estimates.Īnd my experience of them is that they are not always 100% accurate - especially where smaller websites are concerned.
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